According to IMARC Group latest report titled “Data Visualization Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, offers a comprehensive analysis of the industry, which comprises insights on data visualization market segments. The report also includes competitor and regional analysis, and contemporary advancements in the global market. The global data visualization market reached a value of US$ 3.24 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 5.50 Billion by 2027, exhibiting a CAGR of 9.35% during 2022-2027.
Data visualization aids in identifying customer preferences, extracting strategic insights, and balancing demand and supply of new and existing products across different sectors, such as retail and e-commerce, healthcare and life sciences, and transportation and logistics. It is a concept used in different terms and technologies, including dashboards, infographics, scorecards, analytics, big data, and business intelligence. It helps extract a meaningful report from the diverse and rapidly increasing volumes of business data.
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Market Trends:
The global market is majorly driven by the increasing demand for advanced visualization technology by various enterprises. In line with this, the rising emphasis of enterprises and businesses on information visualization, visual analytics, and scientific visualization is creating a positive outlook for the market. Furthermore, the growing acceptance of visualization platforms for predictive analysis and software advisory services is positively influencing the market. Apart from this, software vendors are focusing on providing visualization tools, including real-time analytics, which can be used for predictive analysis. Moreover, several industries, such as information technology, services and telecommunications, research and retail, and e-commerce, are adopting these tools to identify sales and customer buying patterns. Besides this, several companies are investing in enhancing their analytics and visualization capabilities with continuous investments in research and development. Additionally, a strong focus on presenting and maintaining data and information in a more concise, streamlined, and orderly manner is expected to significantly contribute to the growth of the data visualization market.
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Competitive Landscape with Key players:
The report has also analysed the competitive landscape of the market with some of the key players being.
- Alteryx Inc.
- Domo Inc.
- Dundas Data Visualization Inc.
- Hitachi Ltd.
- InetSoft Technology Corp.
- International Business Machines Corporation
- Microsoft Corporation
- MicroStrategy Incorporated
- Oracle Corporation
- com Inc.
- SAP SE
- SAS Institute Inc.
- TIBCO Software Inc
Data Visualization Market Segmentation:
Our report has categorized the market based on region, component, organizational department, deployment mode, enterprise size and end use industry.
Breakup by Component:
- Software
- Services
Breakup by Organizational Department:
- Sales
- Marketing
- Finance
- Operations
- Executive Management
- Others
Breakup by Deployment Mode:
- On-premises
- Cloud-based
Breakup by Enterprise Size:
- Small Enterprises
- Medium Enterprises
- Large Enterprises
Breakup by End User:
- BFSI
- Education
- IT and Telecommunication
- Retail and E-Commerce
- Manufacturing
- Government
- Others
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
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