Bath and Shower Products Market Outlook

Bath and shower products are personal care items that aid in exfoliating, cleansing, and moisturizing the body. They help in soothing stressed muscles, maintaining personal hygiene, providing a feeling of freshness to the skin, etc.

The global bath and shower products market size reached US$ 45.4 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 60.9 Billion by 2027, exhibiting a growth rate (CAGR) of 5.1% during 2022-2027.

Bath and shower products are manufactured using water, emollients, surfactants, emulsifiers, humectants, preservatives, fragrances, etc. At present, these products are available in the form of gels, oils, sprays, lotions, bars, cream, powder, etc.

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Bath and Shower Products Market Trends:

The inflating income levels, and the rising hygiene awareness are driving the bath and shower products market. Furthermore, there is an increase in the demand for multi-functional products made using natural and organic ingredients, including shea butter, tea tree, aloe vera, glycerin, almond oil, argan oil, fruit extracts, etc. Additionally, with the elevating environmental concerns, numerous key manufacturers are focusing on introducing their products in sustainable, eco-friendly, and recyclable packaging.

They are also launching items with active ingredients, such as clay and salicylic acid, to suit the hair and skin type of different users. This, in turn, is bolstering the growth of the global market. Moreover, the growing demand for personal care items, including bath and shower products, in the wake of the coronavirus disease is anticipated to fuel the market growth in the coming years.

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Note: In this report you will get detailed analysis of the market, growth analysis graphs, historical period analysis, forecast period analysis, major market segmentation, top leading key players of the market, table of content, list of figures, and list of tables.

Competitive Landscape with Key Players:

The report has also analysed the competitive landscape of the market with some of the key players.

• Bath Body Works LLC (L Brands)
• Beiersdorf AG
• Colgate-Palmolive Company
• Estee Lauder Inc.
• Henkel AG Co. KGaA
• ITC Limited
• Johnson Johnson Consumer Inc.
• Kao Corporation
• L'Oréal S.A.
• Plum Island Soap Co.
• The Procter Gamble Company
• Unilever

Key Market Segmentation:

The report has categorized the market based on type and distribution channel.

Breakup by Type:

• Bar Soap
• Liquid Bath Products
• Shower Cream and Oil
• Others

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

Breakup by Region:

• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, South Africa, Others)

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Key highlights of the report:

• Market Performance (2016-2021)
• Market Outlook (2022-2027)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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