Men's underwear provides comfort and support to the male body. It is easily available in various styles, types and sizes. The increasing demand for designer and premium range of underwear has led to new product launches that offer features such as moisture absorption, breathability and stretchability. The global U.S. Men's Underwear Market is estimated to be valued at US$ 3.37 Bn in 2023 and is expected to exhibit a CAGR of 6.1% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
The rising popularity of online shopping has emerged as one of the key trends shaping the U.S. men's underwear market. E-commerce platforms allow consumers to compare various products, brands and designs from the comfort of their homes. This has significantly boosted sales volumes for the market players. According to statistics, e-commerce sales in the U.S. underwear category grew by over 15% in 2021 alone. Easy payment options and doorstep delivery offered by online retailers are attracting more customers. The established as well as new brands are focusing on strengthening their online presence and offering exclusive deals to gain market share in the growing e-commerce channel.
Segment Analysis
The U.S. men's underwear market is dominated by the boxer brief segment. Boxer briefs combine the best of both boxer shorts and briefs in that they provide coverage and support like briefs while allowing more room for movement and airflow like boxers. This has made them very popular among men seeking comfort and functionality.

Key Takeaways
The global U.S. Men's Underwear Market Demand is expected to witness high growth over the forecast period of 2023 to 2030.

Regional analysis
The South region dominates the U.S. men's underwear market currently due to higher disposable incomes and warm weather demanding breathable underwear styles like boxer briefs. Texas and Florida account for over 30% share currently due to large populations and growing awareness about different styles.

Key players
Key players operating in the U.S. Men's Underwear Market are Pfizer, Roche, Johnson & Johnson , Novartis, Merck & Co, GlaxoSmithKline, Sanofi, AbbVie, Amgen, AstraZeneca, Bristol-Myers Squibb, Eli Lilly, Teva Pharmaceutical, Bayer , Novo Nordisk, Allergan, Gilead Sciences, Boehringer Ingelheim, Takeda Pharmaceutical, Biogen.

Get more insights on this topic: https://perfectinsights.blogspot.com/2023/12/us-mens-underwear-market-is-estimated.html