SWOT Analysis
Strength: Monosodium glutamate is widely used as a flavor enhancer in Asian cuisines and fast food worldwide. It enhances umami flavor in foods. MSG has been used for over 100 years and research studies show it is safe for human consumption in normal dietary intake. Production process of MSG is cost effective and widely adopted by food manufacturers to enhance flavors.
Weakness: Some consumers associate MSG consumption with several health issues like headaches and other vague symptoms. There is a small subset of population that is sensitive to MSG consumption and may experience adverse reactions. Excessive MSG intake on an empty stomach may cause nausea in a few cases. Some plant-based and organic food brands avoid using MSG as an ingredient due to negative perception.
Opportunity: Emergence of plant-based meat alternatives have increased demand for flavor enhancers like MSG. Plant-based meat requires flavorings to mimic meat flavors. Growing aging population suffering from loss of taste and smell provides opportunities to introduce new specialized food products enhanced with MSG. Innovation of clean label and organic certified MSG variants can help overcome negative perception and support growth opportunities.
Threats: Stringent food safety and labeling regulations across regions pose compliance challenges for manufacturers. Growing health consciousness and preference for minimally processed natural foods are key threats. Negative social media publicity and misinformation campaigns against MSG can impact demand adversely. Emergence of alternative umami flavoring solutions like koji extracts also increases competition.
Key Takeaways
The Global Monosodium Glutamate Market Size is expected to witness high growth over the forecast period driven by growing food industry, rising meat consumption globally.
Regional analysis: The Asia Pacific region is the fastest growing as well as the dominating region in the MSG market holding more than 60% share currently. China is the largest consumer as well as producer of MSG globally owing to traditional usage of MSG in Chinese cuisine for over 100 years. Other Asian countries like Japan, South Korea and Southeast Asian countries also have high per capita consumption of MSG. Rapid economic growth, rising middle class, westernization of diets and growth of food processing industry are some key factors supporting market growth in the region.
Key players operating in the Monosodium glutamate market are Thermo Fisher Scientific, Merck KGaA, Takara Bio, Agilent Technologies, Oxford Expression Technologies, Promega Corporation, Qiagen N.V., Bio-Rad Laboratories, New England Biolabs, Genscript Biotech Corporation, Syngene International Limited, Sartorius AG, Aragen Bioscience, Vivopure, Creative Biogene, Absolute Antib.
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