The global potato chips market size reached US$ 32.2 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 39 Billion by 2027, exhibiting a growth rate (CAGR) of 3.1% during 2022-2027. Potato chips are long, very thin slices of potato that are fried in oil or fat until they are dry, crisp, and hard. The crispy texture of the chips is derived from the temperature of the oil, frying time, moisture contained in the chips, and the quality of the oil and potato. They are sold in air-tight containers and packets with added preservatives to increase the shelf-life, retain the texture and taste, and prevent inert microbiological spoilage and chemical and enzymatic activities. Currently, potato chips are available in pepper and vinegar, salted, barbeque, spicy, cheese, and sour cream variants.   

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Potato Chips Market Trends:

Rapid westernization of food consumption patterns and easy product availability through offline and online organized channels are primarily bolstering the market growth. The surging working populace and hectic lifestyles have prompted a gradual shift toward consuming convenient snack foods, such as potato chips, which is creating a positive outlook for the market. Additionally, key market manufacturers are introducing gluten- and GMO-free products that are made with healthier ingredients, natural flavorings, and colors and reduced calorie and fat content to increase their consumer base, which is positively contributing to the market growth. Other factors, such as the rising consumption of potato chips as a side dish and appetizer and significant expansion in the food and beverage (FB) industry, are accelerating the market growth.

Potato Chips Market 2022-2027 Competitive Analysis and Segmentation:

Competitive Landscape With Key Players:

The competitive landscape of the potato chips market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

• Pepsico
• Kraft Foods
• Kellogs
• Diamond
• General Mills
• Nestle

Key Market Segmentation:

The report has segmented the global potato chips market on the basis of product type, distribution channel and region.

Breakup by Product Type:

• Plain
• Flavoured

Breakup by Distribution Channel:         

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Food Stores
• Online Stores
• Others

Breakup by Region:

• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Argentina, Colombia, Chile, Peru, Others)
• Middle East and Africa ( Turkey, Saudi Arabia, Iran, United Arab Emirates, Others)

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Key Highlights of the Report:

• Market Performance (2016-2021)
• Market Outlook (2022-2027)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

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