According to IMARC Group’s latest report, titled “Virtual Production Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” the global virtual production market is expected to exhibit a growth rate (CAGR) of 11% during 2023-2028.
Virtual production refers to the method of combining live-action footage and computer graphics in real-time. It relies on augmented reality (AR), virtual reality (VR), game-engine, and computer-generated imagery technologies. It is widely employed in filmmaking techniques, such as concept art, lensing, asset placement, set dimensions, and appropriate camera movements, to deliver interactive content. It is also used in other fields of the entertainment industry like fashion, live entertainment, and news reporting to provide engaging virtual experiences.
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Market Trends
The rising trend of over-the-top (OTT) platforms, escalating demand for live video streaming, and the growing popularity of on-demand content are driving the market. Apart from this, virtual production is widely used by media producers to create modern content with enhanced quality, maximum efficiency, and minimum cost of execution. Moreover, the increasing focus on making better movies is propelling filmmakers and directors to explore new approaches for visualization using virtual production techniques.
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List of Key Companies Covered in this Market Report:
- 360Rize
- Adobe Inc.
- Autodesk Inc.
- BORIS FX Inc
- Epic Games Inc.
- HTC Corporation
- HumanEyes Technologies Ltd.
- Mo-Sys Engineering Ltd.
- NVIDIA Corporation
- com
- Pixar (The Walt Disney Company)
- Side Effects Software Inc.
- Technicolor SA (Streamland Media)
- Vicon Motion Systems Limited (Oxford Metrics PLC)
Report Segmentation:
The report has segmented the market into the following categories
Breakup by Component:
- Hardware
- Software
- Services
Breakup by Type:
- Pre-production
- Production
- Post-production
Breakup by End User:
- Movies
- TV Series
- Commercial Ads
- Online Videos
- Others
Breakup by Geography:
- North America (U.S. Canada)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
- Latin America (Brazil, Mexico)
- Middle East Africa
Key highlights of the report:
- Market Performance (2017-2022)
- Market Outlook (2023- 2028)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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