Market Overview

The Lingerie Market will obtain a value of USD 135.16 Billion and a CAGR of 4.52% between 2020-2030.

Women are more likely to engage in workout activities that lead to growth opportunities, such as the changing lifestyles of women and the rise in health consciousness. Women's attendance at social events increases the demand for seamless underwear, shapewear, bralettes, and pushup bras. This expansion el Women are always concerned about their dress, including their outfits and lingerie.

Women often worry about their appearance, especially their clothing and undergarments. The growth of the educational women population and economic developments propel the Lingerie Market in the forecast period. The rise in participation of women in the corporate sectors and the massive support of governments towards working women is aiding the market. Significant efforts are made to increase women's economic empowerment. The working women population leads to higher disposable income, spending more on proper clothing. The rising awareness for comfortable and functional lingerie to maintain hygiene and the living standard is driving the market. The growth of the spending power of women is increasing luxury lingerie sales, which is helping the Lingerie Market to generate higher revenue.

Segmentation                                                      

The Lingerie Market Insights is divided into product type, price range, and distribution channel segments.

Store-based and non-store-based distribution channels are distinguished in the lingerie market’s distribution channel category. The store-based channel is sub-categorized into fragments such as supermarkets and hypermarkets, specialty stores, and convenience stores. The specialty stores will capture the highest CAGR rate in the forecast period. Direct and indirect channels make up the non-store-based channel.

The market’s product type segment is divided into loungewear, undergarments, shapewear, bras, and other categories. The shapewear segment holds the highest CAGR and will continue its growth consistency in the forecast period.

Recent developments

Aimer and the TENCELTM brand teamed up in September 2021 to promote environmental protection by using sustainable materials in their products. With a third-party validated label, fabrics made from carbon-free TENCELTM branded fibres may provide customers with a new level of environmental transparency. They are also 100% biodegradable and of botanical origin.

The new, sustainable underwear and dual-gender loungewear collections from Calvin Klein, a PVH Corp. trademark, were introduced in April 2021. They were made with materials sourced sustainably and contribute to the circular textile economy by employing recycled materials.

Regional analysis

The Global Women's Lingerie Market Outlook is divided into four regions based on regional analysis: North America, Europe, Asia Pacific, and the Rest of the World. Due to rising demand for premium and luxury goods and the expanding presence of significant corporations, the European area is anticipated to dominate the worldwide market during the forecast period. The regional market will also be boosted by the expanding product availability and the growing number of online and offline distribution channels.

 The widespread presence of key industry players in the United States and North America will significantly impact the global market throughout the anticipated time frame. In addition, fair pay standards and broad acceptance of the developing lingerie industry will have an even greater impact.

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