According to the latest report from Reports and Data, the global market size for padded bras reached USD 3.24 billion in 2021 and is projected to experience a compound annual growth rate (CAGR) of 5.1% throughout the forecast period. The increasing awareness surrounding breast health and women's preference for enhanced comfort and attractive designs are the key drivers propelling the revenue growth in the padded bra market. Padded bras serve as a valuable asset for women with sagging breasts, offering upliftment and stability. They are particularly beneficial for individuals struggling to find a supportive bra, as the padding provides the necessary support without causing discomfort. Notably, one of the significant advantages of padded bras is their ability to centralize breast tissue while enhancing the bust line. This feature makes them highly suitable for fitted tops and tees, creating a flawless and streamlined silhouette. Wearing a padded bra is generally recommended as it provides a more natural appearance and complements the overall body shape, resulting in a flattering finish to any outfit.
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Top Profiled Companies in the Global Padded Bra Market Report:
Jockey, Calida Group, Wolf Lingerie Limited, Triumph, Chantelle, Hanesbrands Inc., PVH Corp., Victoria’s Secret, Thirdlove, and Cosabella.
Some Key Highlights from the Report
- Padded tube bra segment accounted for a moderate revenue share in 2021. With strapless, off-shoulder, or tube shirts or dresses, tube bras look fantastic. They give the necessary support without exposing any unsightly bra straps. The best choice for any scoop-neck tank top is a tube bra.
- The supermarkets hypermarkets segment accounted for a significant revenue share in 2021. Freedom of selection, reasonable prices, and a one-stop destination for a variety of products, which helps in differentiation are the primary factors enabling more sales through this channel. Standardization of goods with proper labels and fewer profit margins are several other factors driving revenue growth through supermarkets and hypermarkets channels.
- Online channels accounted for a major revenue share in 2021. It is attributed to factors such as no additional costs as products can be shipped directly from sellers. Online padded bra delivery services concentrate on the needs of the consumers in order to provide the services appropriately. Growth of the segment can be attributed to low product costs, discounts, reviews, and ratings of customers regarding the product or service and assist significantly in making a purchase. Other factors such as convenience, doorstep service, and availability of a diverse product selection are contributing to revenue growth of the segment. For instance, according to surveys, online shopping is used by 79% of Americans to save money, and before making a purchase, 82% of Americans read online reviews and ratings.
- The cotton bra segment accounted for a significant revenue share over the forecast period. Cotton is the most preferred material as it is organic, soft, strong, absorbent, and machine washable. They provide the required support and are the most preferable option for women with sensitive skin, who are prone to rashes and allergies. A cozy cotton bra that is unwired and padded is an ideal option as it helps in keeping the breasts in place and stops them from drooping and sagging.
Key Regional Markets Covered in the Report:
- North America (U.S.A., Canada, Mexico)
- Europe (Italy, U.K., Germany, France, Rest of Europe)
- Asia Pacific (India, China, Japan, South Korea, Australia, Rest of Asia Pacific)
- Latin America (Chile, Brazil, Argentina, Peru, Rest of Latin America)
- Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East Africa)
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Further market segmentation
Type Outlook (Revenue, USD Billion; 2019-2030)
- Padded push-up bra
- Padded tube bra
- Full coverage padded bra
- Strapless padded bra
- Others
Distribution channel Outlook (Revenue, USD Billion; 2019-2030)
- Hypermarkets
- Supermarkets
- Convenience Stores
- Online retail
Material Outlook (Revenue, USD Billion; 2019-2030)
- Cotton
- Satin
- Chiffon
- Silk
- Others
Key Takeaways of the Global Padded Bra Market Report:
- A comprehensive overview of the global Padded Bra industry.
- Accurate market projections in terms of market size, share, and volume.
- Thorough study of the global market dynamics, such as major market revenue growth drivers, opportunities, threats, challenges, restraints, and future growth avenues.
- Deep-dive analysis of the upcoming market trends.
- Qualitative and quantitative analyses of the global Padded Bra market.
- Elaborate study of the leading regional markets in the global Padded Bra market.
- Complete overview of the market’s competitive landscape.
- Brief look at the company profiles and portfolios.
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