The global bladder liners market size is estimated at US$ 1,258.9 million in 2023 and is projected to reach US$ 2,297.5 million by 2033, at a CAGR of 6.2% from 2023 to 2033. The share of the bladder liners market in its parent market (incontinence products market) is approximately ~5%-15%.

Sales of these products, including fresh items with built-in absorbents and washable timer features, have also been boosted by growing consumer interest in natural and organic alternatives to conventional period products.

Consumers are becoming increasingly selective about the materials used in their menstruation products. Besides, growing awareness about various eco-friendly components used in period care and incontinence products would aid sales.

Customers are increasingly choosing to purchase environmentally friendly and chemical-free goods due to growing environmental concerns. Manufacturers are being forced to release new products that are made from recyclable waste and biodegradable waste as a result of the growing consumer demand.

For instance, Cora, a modern women’s wellness company whose products include natural and organic tampons, pads, and other personal care items, has recently added organic cotton pads and liners for light bladder leaks to their cutting-edge portfolio. The absorption technology used in these products is also patent-pending.

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Key Takeaways:

• Based on the type, the disposable bladder liner segment is expected to grow at a CAGR of 5%during the forecast period.
• In East Asia, China is the dominating country and is set to hold a bladder liner market share of 54% in the assessment period.
• In North America, the U.S. is dominating the market for bladder liners and is expected to grow at a CAGR of 4%in the evaluation period.
• In terms of absorbency level, the moderate segment had captured a significant portion of the global market with a share of 34%in 2021.
• By sales channel, the online stores segment is expected to witness a significant CAGR of 26%during the forecast period.

“Increasing trend of purchasing bladder liners from online platforms at discounted rates and surging demand for disposable incontinence products are expected to drive growth” says a FMI analyst.

Competitive Landscape

Leading manufacturers of bladder liners are focusing on smart promotional strategies, advertisements, and new product launches to improve sales in the market.

Major players present in the bladder liners market are Kimberly Clark, SCA Unicharm, First Quality Enterprise, Domtar, Covidien, PBE, Medline, Hengan Group, Coco, Daio Paper, Hakujuji, P&G, Kao, and Hengan among others.

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