3D Projection Technology: Transforming Visual Storytelling

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These are powered by Texas Instruments DLP chipset with XPR technology and offer 3840×2160 4K UHD resolution and displays 8.3-million addressable pixels on screen.

 

The 3D projector market is estimated to grow from USD 3.1 billion in 2019 to USD 4.4 billion by 2024, at a CAGR of 7.1%. Major factors driving the growth of the market are the adoption of 3D projectors in cinema halls, digitalization in the education sector, and technological advancements in 3D projectors. However, factors such as the adoption of LED screens as substitutes to projectors pose challenges.

Major players in the 3D projector market include Sony Corporation (Japan), Optoma (Taiwan), Seiko Epson Corporation (Japan), Barco (Belgium), Vivitek Corporation (Taiwan), Panasonic Corporation (Japan), BenQ Corporation (Taiwan), NEC Display Solutions (Japan), Christie Digital (US), Viewsonic (US), JVCKenwood Corporation (Japan), Digital Projection (UK), Wolf Cinema (US), Dukane (US), Acer Inc. (Taiwan), Boxlight (US), InFocus Corporation (US), Sim2 BV (Italy), Dell (US), and Canon Inc. (Japan).

These players have adopted various strategies, such as agreements, collaboration, partnerships, and product launches, to further expand their presence in the 3D projector market. Partnerships & collaborations and products launches have been the most dominating strategies adopted by key players from 2017 to 2019, which helped them strengthen their product portfolio and broaden their customer base.

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Sony (Japan) was the largest player within the 3D projector market in 2018. It primarily deals in the development, design, manufacture, and sale of electronic equipment, instruments, devices, game consoles, and software for consumers, professionals, and industrial markets. Sony operates its business through 9 segments: Game & Network Services, Music, Pictures, Home Entertainment & Sound, Imaging Products & Solutions, Mobile Communications, Semiconductors, Financial Services, and Others. The Imaging Products & Solutions segment includes still and video cameras, compact digital cameras, consumer video cameras, display products such as projectors and medical equipment. Sony offers a wide range of projectors under the categories of education projectors, business projectors, home cinema projectors, 4K cinema projectors, simulation projectors, and large venue projectors. In September 2018, the company announced the launch of 3 new home cinema projector models, VPL-VW995ES, VPL-VW695ES, and VPL-VW295ES that come with evolved 4K Motionflow technology, which displays smoother and clearer motion by using extra frames to reduce blur.

Optoma (Taiwan) was the second-largest company in the 3D projector market in 2018. The company offers home projectors, work projectors, ProAV solutions, audio products, and touch solutions. Optoma specializes in the design and manufacture of projectors, professional audiovisual solutions, digital cinema, laser projectors, LED projectors, 3D projectors, DLP projectors, interactive projectors, image processing equipment and software, projection mapping, digital signage and retail solutions, and professional audio products. It serves customers through a network of dealers and authorized distributors, value-added resellers and refurbishing sellers, consumer electronics and Internet resellers, through partners in the Americas, Europe, and Asia. In December 2018, Optoma introduced 2 new 4K UHD projectors 4K550 and 4K550ST that are designed for professional, corporate, and house of worship environment. 

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