A unified retail commerce platform represents a scalable software architecture that seamlessly connects all touchpoints, facilitating a distinctive customer experience across various channels. This platform supports the entire retail journey by unifying previously isolated front-end and back-end systems into a single, agile solution. This consolidation enables the provision of real-time information and valuable insights at every customer interaction point. Consequently, it ensures a seamless transition for customers as they move between different touchpoints, affording retailers a comprehensive view of the customer journey.
According to Quadrant Knowledge Solutions, a "Unified Retail Commerce Platform" is described as a customer-centric solution that consistently provides personalized shopping experiences throughout a customer's journey by seamlessly aligning backend operations with information-rich front-end interactions in real-time. This platform can integrate with diverse systems such as Point of Sale (POS), Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Content Management Systems (CMS), supply chain, eCommerce, mobile commerce (mCommerce), and order management. By doing so, it enables a unique, personalized customer experience.
This unified approach empowers retailers to sell their products or services effortlessly across multiple channels, offering a significant advantage over traditional omnichannel platforms. Unlike the latter, which often require parallel channels and complex integration processes, a unified commerce platform centralizes all assets, eliminating the risk of silos and streamlining the customer experience. This holistic platform leverages cloud-based central network systems to deliver real-time insights into customer behavior and product performance.
The platform offers complete visibility and control over customer interactions with the retailer or brand, allowing retailers to address crucial issues like market demand, inventory management, profitability, and enhancing customer experiences. In a rapidly evolving retail landscape, modern retailers must adapt their business models to align with changing consumer expectations.
The Unified Retail Commerce Platform market is witnessing several transformative trends that are reshaping the retail industry. There is a growing demand for personalized customer experiences that leverage consumer preferences, purchase history, and behavior to tailor recommendations and promotions. Retailers are increasingly adopting unified retail commerce platforms to harness the power of data analytics and AI capabilities, enabling them to collect and analyze customer data for delivering exceptional personalized interactions, targeted marketing campaigns, and dynamic pricing strategies. Additionally, the integration of emerging technologies such as augmented reality (AR) and virtual reality (VR) is revolutionizing the retail consumer experience.
 Organizations are shifting their focus towards harnessing the capabilities of unified retail commerce platforms to meet evolving consumer expectations, stimulate growth, and maintain competitiveness in the dynamic retail landscape.
Download the sample report of Market Share: Unified Retail Commerce Platform
This study aims to answer key questions, including:
- How fast is the Unified Retail Commerce Platform (URCP) market growing?
- What are the primary factors driving or hindering the global Unified Retail Commerce Platform (URCP) market?
- Which industries present the most growth opportunities in the forecast period?
- Which global regions are expected to offer the greatest growth prospects in the Unified Retail Commerce Platform (URCP) market?
- Which customer segments have the highest growth potential for adopting Unified Retail Commerce Platform (URCP) solutions?
- Which deployment options for Unified Retail Commerce Platform (URCP) are anticipated to experience the most significant growth in the next five years?
Vendors Covered in this Study:
Aptos, Cegid, comerzzia, Enactor, Extenda Retail, Flooid, Fujitsu, LS Retail, Manhattan Associates, Microsoft, NCR, NewStore, OneView Commerce, Oracle, Proximis (Planet), Salesforce, SAP, Sitoo.
About Us: Quadrant Knowledge Solutions is a global advisory and consulting firm focused on helping clients in achieving business transformation goals with Strategic Business, and Growth Advisory Services. At Quadrant Knowledge Solutions, our vision is to become an integral part of our client’s business as a strategic knowledge partner.
Website: https://quadrant-solutions.com/
Phone: (+1) 978-605-1066
Contact: ajinkya@quadrant-solutions.com
